DESIGN DIRECTION + ANIMATION + CONCEPT
I integrated/maintained the new Verizon brand look and feel across numerous print and environmental activations. These activations included the NFL, NHL, NBA, Indycar, go90, and other partnering brands.
I created the Verizon Experiential Brand Articulation Bible consisting of 150+ pages on how to to implement the new brand look and feel in experiential situations. Everything from sizing to materials were put into heavy consideration so that clients/vendors/partners can execute flawlessly and effortlessly.
Using the new Verizon brand look and feel, I lead our team to create a variety of assets ranging from print, digital, and experiential.