Anthony Scerri Design
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VERIZON

Verizon (Design Direction)

Working with Pentagram and Wieden+Kennedy, my responsibility was to integrate and maintain the new Verizon look and feel across numerous environmental activations. These activations included the NFL, Indycar, go90, and several others. I was also responsible for creating the Verizon Experiential Brand Articulation Bible consisting of 150+ pages on how to to implement the new brand look and feel in experiential situations.

go90: To promote Verizon's newest social platform, I designed the space held in Los Angeles that received 200+ million social impressions the first day. Special guest performances by Kanye West and Zach Galifianakis.

NFL: I designed and supervised the production of the new Verizon look and feel in several NFL stadiums that included Metlife, Levis, Lucas Oil Stadium, etc. Everything from scaling to materials used print, digital, and signage.

People en Espanol: Held in the Javits Center (NY), I designed a 50'x50' footprint to help promote the power of Verizon's network. To do this, we allowed people to enter one of our custom pods and call anyone in the world for free for 5 minutes. All the data collected was displayed in real time on an 80" screen showing statistics of which countries people called including specific cities.

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ROLE

DESIGN DIRECTION + ANIMATION + CONCEPT

 

I integrated/maintained the new Verizon brand look and feel across numerous print and environmental activations. These activations included the NFL, NHL, NBA, Indycar, go90, and other partnering brands. 

 

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I created the Verizon Experiential Brand Articulation Bible consisting of 150+ pages on how to to implement the new brand look and feel in experiential situations. Everything from sizing to materials were put into heavy consideration so that clients/vendors/partners can execute flawlessly and effortlessly.

 
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Using the new Verizon brand look and feel, I lead our team to create a variety of assets ranging from print, digital, and experiential.

 
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