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AIRBNB

I was tasked with creating a once in a lifetime experience utilizing the partnership between AirBnb and The Last Blockbuster located in Bend, Oregon.

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EXPERIENTIAL / STUNT / PR

CREATIVE DIRECTION


 

CHALLENGE
Create a once in a lifetime experience utilizing the partnership between AirBnb and The Last Blockbuster located in Bend, Oregon.

SOLUTION
A 90’s inspired sleepover for residents of Bend for only $4 a night. We fully transformed the space to exude 90’s nostalgia from vintage Doritos to a pull-out Murphy bed. Guests also have access to every movie in the store as well as a vintage TV+VCR set (time setup not included). This is the first time Airbnb has activated in a fully functioning video store. All proceeds were donated to charity.

RESULTS
Exclusivity // Brand Awareness // Family Connection // Nostalgia


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TEAM

Valerie O’Bert - Creative Lead // Mike Zoppo - Art Director // Ivee Barton - 3D Artist // Maya Sassoon - 3D Artist