SOCIAL / CREATIVE STRATEGY

CREATIVE DIRECTION

The Ask
To build an overarching creative strategy that creates awareness for Argires Snacks’ line of products.

The Solution
To bring a smile with every bite by incorporating humor and a fresh look within an oversaturated market.

The Results
A 1,000%+ growth increase in followers on social and multiple partnerships with local and national influencers + vendors.

Outrageously Good Social

To stand out from the social clutter, Argires Snacks needed to do something drastically different. I came up with a strategy to complement their “A Smile in Every Bite” ethos with a reason to smile even more… jokes. But not just your ordinary jokes, ones that related to the products themselves. Cheesy jokes. Sweet jokes. Nutty jokes. Even spicy jokes. By implementing the “knock-knock” method, users had to scroll to get the punchline, adding more interaction. We combined this with the addition of memes, customer testimonials, partnerships, and even culturally relevant days + holidays.

Outrageously Good Looking

Overhauled the look and feel of all creative for Argires Snacks products ranging from popcorn to various nuts. Worked with still life photographer Emma Milligan to utilize simple, fresh, and vibrant colors, making each individual product pop.