CHALLENGE
Create an empowering, influencer-driven social campaign for Air Max Month, paired with a fun, interactive retail activation at a Champs Sports store.

SOLUTION
Create the first-ever, women-inspired Nike Air Max Campaign. Used real-life protagonists to be our "heroes” such as sneaker culture influencers in Champs's core markets, and created superhero alter-egos for each of them (brought to life via colorful comic book illustrations by young artist Gica Tam). Each hero rolled out regular content to their audiences on Instagram. This consisted of video messages, photoshoots in Air Max styles, and personal stories. On the ground, we created a Champs store takeover—from signage and graphics to photo-ops and other activations.

RESULTS
Exclusivity // Inclusivity // Swag // Social Chatter // Brand Advocacy