Super Bowl 50
DESIGN DIRECTION + PHOTOGRAPHY
Momentum was responsible for activations the week prior to Super Bowl 50 in San Francisco's "Super Bowl City". We created two spaces featuring everything from charging to NFL player appearances. Our main space also included a fan experience called "Game Winner" where you enter a 180˚ screen room and are placed in a game winning situation in Super Bowl 50.
The space was also home to our national/local campaign called "Minute50" where fans can text in every hour to gain access to prizes such as Super Bowl tickets and NFL player experiences. Winners near our activation would be featured and given their prizes on the spot, and sometimes surprized by NFL players.
To promote our go90 platform, we set up and promoted 3 free concerts (Hunter Hayes, Fall Out Boy, Skrillex) for fans who tagged the platform on social media, giving them access to see their favorite artists backstage. One of the shows sold out in 7 seconds.
Omid Farhang (Chief Creative Officer) // Joe Kantrowitz (Creative Director) // David Chamberlain (Group Creative Director) // Sam Resta (Associate Creative Director) // Michael Costa (Art Director) // Gregory Weber (Copywriter)