Anthony Scerri Design
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WINDOWS 10

Windows10 (Design Direction) Creative Director: Omar Silwany

Pitch concept for Microsoft Windows 10.

Microsoft is taking unprecedented action to prove its new mantra of personal empowerment. Instead of a marketing campaign to launch Windows 10, Microsoft is running an “action campaign.” Its mission: To empower a remarkable group of Microsoft Insiders compelled to set their ideas into action. New CEO Satya Nadella’s push to realize an era of more personal computing is quickly producing a new generation of “Humans, inspired.”

Digital and environmental.

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ROLE

DESIGN DIRECTION

 

Microsoft is taking unprecedented action to prove its new mantra of personal empowerment. Instead of a marketing campaign to launch Windows 10, Microsoft is running an “action campaign.” Its mission: To empower a remarkable group of Microsoft Insiders compelled to set their ideas into action. New CEO Satya Nadella’s push to realize an era of more personal computing is quickly producing a new generation of “Humans, inspired.”

 

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