(Pitch concept for Microsoft Windows 10) Microsoft is taking unprecedented action to prove its new mantra of personal empowerment. Instead of a marketing campaign to launch Windows 10, Microsoft is running an “action campaign.” Its mission: To empower a remarkable group of Microsoft Insiders compelled to set their ideas into action. New CEO Satya Nadella’s push to realize an era of more personal computing is quickly producing a new generation of “Humans, inspired.”
Digital and environmental.
Omar Silwany (Creative Director)