Anthony Scerri Design
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WINDOWS 10

Windows10 (Design Direction) Creative Director: Omar Silwany

Pitch concept for Microsoft Windows 10.

Microsoft is taking unprecedented action to prove its new mantra of personal empowerment. Instead of a marketing campaign to launch Windows 10, Microsoft is running an “action campaign.” Its mission: To empower a remarkable group of Microsoft Insiders compelled to set their ideas into action. New CEO Satya Nadella’s push to realize an era of more personal computing is quickly producing a new generation of “Humans, inspired.”

Digital and environmental.

Windows10

DESIGN DIRECTION

(Pitch concept for Microsoft Windows 10) Microsoft is taking unprecedented action to prove its new mantra of personal empowerment. Instead of a marketing campaign to launch Windows 10, Microsoft is running an “action campaign.” Its mission: To empower a remarkable group of Microsoft Insiders compelled to set their ideas into action. New CEO Satya Nadella’s push to realize an era of more personal computing is quickly producing a new generation of “Humans, inspired.”

Digital and environmental.

Omar Silwany (Creative Director)