Anthony Scerri Design
SB51.jpg

SUPER BOWL 51

SUPER BOWL 51

DESIGN DIRECTION + PHOTOGRAPHY

Momentum was responsible for the largest retail activation the week prior to Super Bowl 51 in Houston's "Super Bowl Live". We created a 2-tier space featuring everything from charging to NFL player appearances. Downstairs also included a fan experience called "Game Winner" where you enter a 180˚ screen room and are placed in a game winning situation in Super Bowl 50. 

The space was also home to our national/local campaign called "Minute50" where fans can text in every hour to gain access to prizes such as Super Bowl tickets and NFL player experiences. Winners near our activation would be featured and given their prizes on the spot, and sometimes surprized by NFL players.

To promote our go90 platform, we set up and promoted 3 free concerts (Hunter Hayes, Fall Out Boy, Skrillex) for fans who tagged the platform on social media, giving them access to see their favorite artists backstage. One of the shows sold out in 7 seconds.

Omid Farhang (Chief Creative Officer) // Joe Kantrowitz (Creative Director) // David Chamberlain (Executive Experience Director) // Michael Costa (Senior Art Director) // Gregory Weber (Senior Copywriter)

SUPER BOWL 51

DESIGN DIRECTION + PHOTOGRAPHY

Momentum was responsible for the largest retail activation the week prior to Super Bowl 51 in Houston's "Super Bowl Live". We created a 2-tier space featuring everything from charging to NFL player appearances. Downstairs also included a fan experience called "Game Winner" where you enter a 180˚ screen room and are placed in a game winning situation in Super Bowl 50. 

The space was also home to Virtual Gridiron which was the centerpiece of Verizon’s Super Bowl LI activation. It was the first virtual reality game that let two people play against each other head-to-head, in real-time. Gameplay was scripted and designed to be as authentic as possible, using actual NFL plays, former professional players and a real stadium.

Omid Farhang (Chief Creative Officer) // Joe Kantrowitz (Creative Director) // David Chamberlain (Executive Experience Director) // Aaron Alamo (Creative Director) // Ralph Calderon (Creative Director) // Michael Costa (Senior Art Director) // Gregory Weber (Senior Copywriter)