Give football fans the ultimate access at Super Bowl LIVE by creating a space featuring everything from retail, service, prize winning and even NFL player appearances.
We created the largest (2-Tier) retail activation the week prior and leading into Super Bowl 51 at Houston's "Super Bowl Live".
We created a 2-tier space featuring everything from charging to NFL player appearances. The space also served as a retail hub for guests who were looking to switch services or buy a new phone.
The first first-ever head-to-head virtual reality football game. The experience was meticulously designed, using former NFL and college players filmed in a real NFL stadium. Fans were immersed in an authentic NFL experience as they stepped into a real stadium and lined up across the field from each other—one on offense, one on defense.
After choosing a play pulled right from NFL playbooks, fans got to see, feel and hear the action as if they were there. And they loved every second.
Omid Farhang (Chief Creative Officer) // Joe Kantrowitz (Creative Director) // David Chamberlain (Executive Experience Director) // Aaron Alamo (Creative Director) // Ralph Calderon (Creative Director) // Michael Costa (Senior Art Director) // Oscar Ma (Art Director) // Gregory Weber (Senior Copywriter) // Valerie Schwartz (Art Director) // Shanan McKeaney (Art Director) // Paul Boupha (Copywriter) // Craig Seyboth (Copywriter)