Anthony Scerri Design
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JUSTIN TIMBERLAKE

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ROLE

DESIGN DIRECTION + CONCEPTION + ANIMATION


 

CHALLENGE:
In the beginning of 2018, Justin Timberlake came out with a new album, Man of the Woods, and with every large album release there are a lucky few who get to hear it before anyone else. This time, those lucky few were American Express Card members.

IDEA:
In the beginning of 2018, Justin Timberlake came out with a new album, Man of the Woods, and with every large album release there are a lucky few who get to hear it before anyone else. This time, those lucky few were American Express Card members.

WE DELIVERED:
Brand Presence + Visuals // Custom Vinyl // Silkscreen Shirts // Member Exclusivity // Private Listening Party

AWARDS:
CLIO (Silver) - Event Design


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Timberlake's "Filthy" single pressed on site with vinyl made to replicate tree rings. 

 
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Onsite custom Man of the Woods T-shirt silk screening station. Which Justin was so personally impressed with, he wore one after his Super Bowl appearance on Jimmy Fallon. 

 
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The results were insane, with articles in every major entertainment publication leading to over 2 billion impressions from three activations.

 
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