HAMILTON + AMEX PLATINUM
A modern-day celebration of Hamilton set inside a platinum-themed after party, exclusively for Platinum Card Members.
Created the first of its kind, "Treenado", made up of credit card shaped platinum cards.
Collaborated with renowned artist, Rich Tu, creating all typographic elements within the entire space. Many thanks to Stefan Knecht for live-illustrating typography on the windows (backwards).
On Saturday, April 1, 646 Platinum Card Members were treated to an exclusive performance of Hamilton. They were joined by celebrities, social media influencers and American Express executives. Guests has access to an open premium bar and snacks.
After the show, AMEX select guests walked across the street to the Diamond Horseshoe to keep the night going at the post-show party. The party was themed as a modern interpretation of the Winter’s Ball and the space was designed with Hamilton lyrics, imagery and illustrations.
Guests mingled with cast members and all were treated to choice cocktails, fine food, the talents of DJ Hannah Bronfman and performers Icona Pop.
Greg Tatum - Associate Creative Director // Katie Honig - Senior Art Director