DESIGN DIRECTION + CONCEPTION
Awards: Event Marketer Ex Awards Silver (2) // Global Ace Awards Gold // American Business Awards Gold (2)
Facebook IQ is an experience-driven event based on insights collected from the 2.2 billion people registered on Facebook. From photos to hashtags, Facebook IQ allows marketers and advertisers to target their audience more effectively and efficiently. Facebook IQ was held in New York and Chicago.
The event and insights were divided into individual spaces:
The Instagram Café focused on how companies and businesses use Instagram to promote their business. For added fun, we hired latte artist Michael Breach to “draw” people’s faces on their lattes. I also made a large scale Instagram logo from coffee mugs.
The Home focused on entertainment, moving, and new parents. In the New York event, actors were hired to simulate the everyday life of a new parent.
The News Feed focused on how people receive and gather information through Facebook on a day-to-day basis.
The Mart focused a majority on consumerism as well as technology/telephone companies.
The Year of Extraordinary went through an entire year of events that marketers did not know about and can possibly target.
The IQ Park was a general meeting place where speakers would talk more about insights. In the New York event, we had comedian Aziz Ansari close out the event with a hilarious show.