NY-based creative leader.
Problem seeker.
Brand strategist.
Instructor (School of Visual Arts) Small business owner.
I’m a first-generation Maltese creative with 15+ years of experience in the following:
Graphic Design
Brand Strategy + Development
Experiential
Event Marketing
Advertising
Social
AR/VR
Retail
UX/UI
Creative Technology
Broadcast
Editorial
I maintain a consistent track record of reshaping cultural behaviors through experimentation and process for global brands. My process uses facts, instinct, and creativity to unlock the power of simplicity.
Currently, I’m Group Creative Director at Horizon Sports & Experiences where I bring brands to life through experiences that create natural brand advocacy and emotional connections.
I’m also been an instructor at The School of Visual Arts for 10 years and created its first Experiential Design class.
In the past, I was Creative Director at Drury Design where I helped redefine overall creativity by utilizing critical insights to reinforce ideas, emphasize overall design, and envision big-idea concepts. I was also Experience Design Director at We’re Magnetic and Momentum Worldwide in NY where I helped lead several new business pitches that ultimately resulted in wins with the world’s top brands such as Airbnb, Samsung, Glenmorangie, Halo Top, Meta, Nike, SAP, Verizon, USGA, Campari, AMEX, and Twilio.
My work has been recognized by the Clios, Society of Publication Designers, Global Ace Awards, Event Marketer, Eddie and Ozzie, ASBPE, Tellys, and the Create Awards.
